The benefits that come from using your content marketing calendar to track your social media activity safeguard against half-implemented plans.
Spending time on social media platforms has become almost second nature to marketing agencies. The world has moved into the digital marketing space, and many of the best possibilities for engaging your network of business connections exist solely on social media.
In helping our clients get the most out of their social media results, our strategy involves using tools that help us stay organized. The most powerful tool is a social media content calendar. Consider these five reasons...
your social media calendar will save time
Using an organic social media calendar can help your firm ensure that it is allocating resources in the best and most efficient manner. In addition to tracking what you will post and when the social media content calendar can also double as an “assignment board”. This will inform individual team members when they are supposed to write content for social posts. It can also double as a source that triggers team members to engage with existing posts in a timely fashion.
YOUR SOCIAL MEDIA CALENDAR WILL KEEP YOU ORGANIZED
This is perhaps the biggest reason for keeping any kind of calendar, but especially a content calendar. Keeping your processes organized and easy to see helps you know what content you’ve published and when.
Having a formal record of your posts allows you to see a snapshot of topics so you can maintain a fresh perspective and keep a balance between the different types of content you post.
YOUR SOCIAL MEDIA CALENDAR WILL ALLOW YOU TO BE TIMELY
An editorial calendar keeps you on track to publish content in conjunction with relevant campaigns and events. This ensures you don’t miss out on creating important content for specific occasions or launches.
You can easily include prompts or reminders for time-sensitive content to make sure your social media activity remains timely with the goings-on of your firm.
YOUR SOCIAL MEDIA CALENDAR WILL ALLOW YOU TO BE RELEVANT
When you plan out your social media content in advance, you have the advantage of getting feedback from your team members. Your calendar can be easily shared for further input, so you can make sure you’re putting out the best and most relevant social media posts to achieve both your firm’s marketing and business development goals.
Team members from different departments can use their unique knowledge set to inform the choices you make on each platform. For instance, your Business Development team can add their insight on current trends and client pain points to make sure your posts are on par with what’s going on in the marketplace.
YOUR SOCIAL MEDIA CALENDAR WILL build credibility
Maintaining consistency on your social media accounts is one of the first ways you can build trust and credibility with early prospects discovering your firm. New followers will quickly learn that you’re sharing educational content and that your firm has the depth of expertise to help them.
Since followers like to know when they can expect posts from you, maintaining a consistent calendar enables you to set and meet their expectations. Your audience will soon be able to anticipate your posts, which can make them feel more connected with your firm. This can help with engagement as you build your following and establish your credibility on each platform.
Whether you’ve been holding off on creating a social media content calendar because you weren’t sure you needed one or didn’t think it would be worth the effort, it’s time to think again.
The benefits that come from using your content marketing calendar to track your social media activity safeguard against half-implemented plans. It keeps your entire team accountable for your goals and allows you to make swift adjustments when plans need to change.