Gramercy Neighborhood Associates, Inc

The Challenge

Founded in 1912, Gramercy Neighborhood Associates is one of the oldest community organizations in New York City.  GNA's main funding source is membership dues from long-standing members in NYC's historic Gramercy Park community.  To ensure growth, GNA needed to maintain existing membership with their older demographic through traditional outreach via snail mail, and attract new members in a younger demographic through internet, social media strategies, and community events. 

Category

  • Marketing Collateral

  • Social Media

  • Email Marketing

  • Newsletters

  • Flyers

  • Business Cards

  • Banners

  • Web

The Action

  • Executed an audit and strategy to understand GNA's current social presence, target audience, and areas for improvement

  • Managed ongoing social media content strategy and execution, including increasing posting frequency, consistency and relevance, and developing new content series

  • Introduced and established newsletter and strategy to capture emails and build membership through event POS capture and website call-to-actions 

  • Created separate website and secured sponsors for GNA's annual signature fundraising event that shifted focus from community presence to international awareness

The Results

92% more visits to website 
16% increased
email subscribers
72 more event tickets sold on average
10% increased membership

The Work

Instagram

Call-to-Action Mailers

GNA Newsletter

Branded Event Graphics

Outdoor Advertising

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