Hotel Novotel

The Challenge​

Hotel Novotel Times Square, part of AccorHotels (a French multi-national hospitality company), hosts the annual "Supernova Ball Drop" New Year's Eve gala in NYC's Times Square, which attracts guests from all over the world, and commands ticket prices upwards of $10K.  SNBD reach out to Gramercy Graphics to create engaging original social media content, original graphics, advertising, and a targeted email marketing campaign to boost ticket sales across the globe.  

Category

• Marketing Collateral

• Social Media

• Video Production

• White Papers

• Radio Ads

• Onsite Event Mgmt.

• Web

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The Action​

• Built a global audience through an escalating social media content strategy and execution, developed new content series in multiple languages, and recruited social media influencers.​

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• Designed and edited a "live experience" event HD video and POS ticketing protocols​

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• Created a customized public relations strategy of press releases, white papers, and digital marketing, along web and traditional advertising including European radio spot ads to increase awareness

The Work

Call-to-Action Mailers​

Video Production

Interested in working together?

Let’s connect to chat about bringing your online presence to the next level!