Hotel Novotel

The Challenge

Hotel Novotel Times Square, part of AccorHotels (a French multi-national hospitality company), hosts the annual "Supernova Ball Drop" New Year's Eve gala in NYC's Times Square, which attracts guests from all over the world, and commands ticket prices upwards of $10K.  SNBD reach out to Gramercy Graphics to create engaging original social media content, original graphics, advertising, and a targeted email marketing campaign to boost ticket sales across the globe.  

Category

  • Marketing Collateral

  • Social Media

  • Video Production

  • White Papers

  • Radio Ads

  • Onsite Event Mgmt.

  • Web

The Action

  • Built a global audience through an escalating social media content strategy and execution, developed new content series in multiple languages, and recruited social media influencers.

  • Designed and edited a "live experience" event HD video and POS ticketing protocols

  • Created a customized public relations strategy of press releases, white papers, and digital marketing, along web and traditional advertising including European radio spot ads to increase awareness

The Results

47% more international website traffic
16% increased
organic social media engagement
72 more event tickets sold 
16% increased attendance

The Work

Call-to-Action Mailers

Video Production

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Graphic Solutions That Drive Results.